Opportunity: Digital Marketing for SMEs

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Digital Marketing for SMEs

Marketing is a success factor for the growth and the development of SMEs as internet penetration steadily grows in the region. Larger enterprises have the resources and facilities to make use of digital marketing channels and hire social media officers. However, SME’s lack know-how and do not have the resources to utilize marketing mechanism hence require institutional support.

Shaqodoon organization and Spark, under the LEAD program, will be supporting a total of 30 SMEs (from the 550 trained) suffering from lack of online presence through a new digital marketing scheme by linking them with marketing companies to expose products and services to the online community. Shaqodoon organization will develop necessary materials or site to promote these companies through online. The materials that could be developed for the company could include an online brochure, building e-mail lists, social media page setup and managing short promo videos and for very few (4), a company website. Such services will be benefitting both the new and existing SME’s in the product and services sectors considered to have the market opportunity and potentiality to create 20-40 additional jobs.

Location: Throughout Somalia

Digital Marketing Services that will be offered:

The accepted start-ups (first cohort) will receive the following digital marketing services:

  • Corporate identity
  • Web upgrading/setting up a website
  • Social media management
  • Branding
  • Company profiles
  • Logo
  • Promotional materials
  • E-mail marketing
  • Influencer marketing
  • Promo videos

Target beneficiaries

  • SMEs
  • Early-stage startups and entrepreneurs ( under five years)


  • Must be an existing business
  • Must be early entrepreneurs
  • Start-up under five years
  • A great need for online presence
  • Willing to expand to other areas through online
  • Understand the importance of online presence
  • Passion about the use of technology for marketing


Do you need to turn your online visitors to customers?

If you are early stage and scale-up startup but in need of online presence, apply the first start-up cohort to receive free digital marketing support by Shaqodoon organization:

English version: http://bit.ly/32sHDcv

Somali version: http://bit.ly/30vk3tG

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