M-DALAG

Revolutionizing Somali Agriculture with Mobile Technology

M-DALAG is an innovative mobile-based platform designed to empower Somali farmers by providing essential agricultural services. It connects farmers with tractor owners, input sellers, and buyers, offering transparent and efficient agricultural transactions—all through simple toll-free calls. Whether you're a farmer seeking market information, a tractor owner looking to maximize income, or a buyer in search of fresh produce, M-DALAG is your gateway to the agricultural ecosystem of Somalia.

Farmers

Crop Disease Reporting

Report crop diseases and access expert advice for effective management.

Tractor Matching

Book tractors for plowing and harvesting with real-time matching through a simple phone call.

Market Information

Receive daily market prices and updates to make informed decisions.

Input Seller Services

Connect with local input sellers for seeds, fertilizers, and other supplies.

Buyer Services

Sell your produce directly to buyers, ensuring fair prices.

Input Sellers

M-DALAG connects farmers with trusted input sellers to provide timely access to essential supplies like seeds and fertilizers.

  1. Farmers request inputs through the platform, and M-DALAG matches them with nearby sellers.

  2. Both parties receive SMS notifications for direct negotiations.

Expanded Market Reach

Connect with a wide network of farmers looking for agricultural inputs.

Direct Communication

Receive contact details via SMS to negotiate and finalize sales.

Efficient Service

No internet required; simple registration and matching process.

Buyers

Facilitating direct connections between farmers and buyers, M-DALAG ensures fair pricing and efficient transactions.

  1. Buyers call the toll-free number to request produce.

  2. M-DALAG matches them with farmers, enabling direct communication for negotiating terms.

Access Fresh Produce

Directly connect with farmers to purchase fresh, locally-grown produce.

Fair Pricing

Avoid middlemen and ensure transparent transactions.

Market Information

Stay informed about produce availability and pricing.

Market Information Service

Stay updated with real-time market data and crop prices to make informed decisions.

  1. Farmers call the toll-free number to receive real-time information on crop prices and market trends.

Access Real-Time Data

Access up-to-date market prices and demand data for informed decision-making.

Crop-Specific Information

Receive information on various crops, including seasonal trends and price fluctuations.

Decision Support

Make informed decisions on when and where to sell produce for the best prices.

Crop Disease Monitoring

Reporting and Response

Farmers can report crop diseases and receive immediate assistance.

Expert Analysis

Access to expert advice for identifying and managing crop health issues.

Coordination with Authorities

Collaboration with government bodies ensures a unified response to agricultural challenges.

For Tractor Owners

Increased Income

Rent out tractors to local farmers for enhanced utilization.

Real-Time Matching

Get matched with farmers needing tractor services through IVR.

Direct Negotiation

Contact farmers directly to negotiate service terms.

How the Tractor Matching Service Works

M-DALAG’s latest addition, the Tractor Matching Service, connects farmers with available tractors in their area, ensuring timely agricultural activities.

For Farmers

  1. Farmers and tractor owners register using the toll-free code 315.

  2. Farmers call the IVR system to request a tractor.

  3. The system matches the farmer with the nearest available tractor.

  4. Both parties receive SMS notifications with each other’s contact details.

  5. They contact each other to negotiate terms and finalize the service.

Steps for Farmers:

  1. Call 315 and select the farmer option.

  2. Choose your language.

  3. Press 4 to book a tractor.

  4. Select the time and duration for the tractor.

  5. Choose the size of your farm and confirm the booking.

Benefits

  1. No internet required.

  2. Real-time matching for efficient service.

  3. Direct negotiation between farmers and tractor owners.

Steps for Tractor Owners:

  1. Call 315 and select the tractor owner option.

  2. Confirm the district and tractor functionality.

  3. Agree to terms and conditions.

  4. You will be matched with farmers in need.

Why M-Dalag?

M-DALAG is an essential platform for transforming Somalia's agricultural sector by providing innovative and accessible solutions to key challenges faced by farmers. Here’s why M-DALAG stands out:

  1. Inclusive Access: The platform operates through a mobile IVR system, requiring no internet, making it accessible to farmers in remote areas and those with limited literacy skills.

  2. Comprehensive Services: From tractor matching to market information and expert advice, M-DALAG offers a one-stop solution for all agricultural needs.

  3. Empowering Farmers: By eliminating middlemen, M-DALAG ensures that farmers receive fair prices and access to timely resources, thereby enhancing productivity and income.

  4. Real-Time Information: Farmers gain access to up-to-date market data, crop disease reports, and expert advice, enabling them to make informed decisions.

  5. Strengthening the Agricultural Ecosystem: M-DALAG connects various stakeholders—farmers, input sellers, buyers, and tractor owners—creating a more efficient and transparent agricultural value chain.

Current and Previous Partnerships