“From Dream to Reality: A Story of Ambition and Hard Work that Led to Hamda's Successful Business Venture"
“My childhood dream was work, be independent, and make money for my family, for me and my kids for when I am a mom. This dream changed with time and but the part of being an independent, businessperson and working for myself has never changed.”
Hamda had always been an ambitious person. She was determined to make something of herself and make her family proud. After graduating from university, she decided to take the path less traveled and devoted two years to volunteering, in hopes of finding a job or one of the volunteering opportunities turning into a job.
Hamda knew she had to equip herself with the skills necessary to secure her dream job or even pursue her dream of starting her own business. She took part in several entrepreneurship programs to gain knowledge and insight into the business world.
“This is the company’s second expansion since we started so I guess, we’re doing well”
With her newfound knowledge, Hamda decided to take a leap of faith and started her own business, Jinaw fashion and branding company. She had a vision to promote businesses and make them popular within their community. She wanted to provide her customers with strong branding criteria, giving them a clear image of the company and its logos on everyday use products like bags, t-shirts and even laptop sleeves, vests, and scarves.
Hamda started Jinaw with just herself, but now she has 9 employees who work for the company fulltime. Her business has only grown since its launch and she is currently in the middle of expanding into the fashion side of the company, with her first collection set to be released on this upcoming Eid.
“This is the company’s second expansion since we started so I guess, we’re doing well.”
The TNE business incubation program helped with just that. The program by The Next Economy is an intensive incubation program for existing startups and SMEs, where participants receive one-on-one coaching and mentorship tailored to their business needs. “I believe the program offered by Shaqodoon and The Next Economy was very beneficial to my business, I gained valuable knowledge that transformed the way I viewed my business approach.”
Hamda was inspired to pursue her dream of owning a business because she wanted to leave a legacy for her name and inspire the next generation. She believes that offering branded products to customers is essential for business owners, as it creates a strong visual representation of the business and its logo that customers will come to recognize.
She is thankful for the opportunity to learn from and hopes to continue to grow her business and make a positive impact in the community.
Name: Hamda
Program: The Next Economy